Regret Minimization Framework
Jeff Bezos: "I wanted to project myself forward to age 80 and say, 'Okay, now I'm looking back on my life. I want to have minimized the number of regrets I have'."
"I knew that when I was 80 I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a really big deal. I knew that if I failed I wouldn't regret that."
"But I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day."